Peaceful......................Chocolate

Blue Tabs...........................Spring

Black Lagoon........................Ocean Blue

Green Fields............................Pin Stripes

Red Express.........................OranJuice

Country Club...................Spiral Notebook

Royal Purple..........................Tropical

How Does
EMarketing Work?

• We create a blog/Enewsletter for you and update it every month.

• We buy a list of double opt-in emails for thousands of prospects in your community.

• We send out your blog/Enewsletter to those prospects for you every month.

• We also send it to your patients every month.

• Pretty simple... but incredibly effective.

Does EMarketing Really Work?...

Dr. Stephen Ziegler

(First week) "Definitely positive ROI! We just finished up the first email campaign and got four good cases plus a few more that are thinking it over."

(After a few weeks) "We had three more new patients in just the last few days and I have to tell you a story. I was backing out of my driveway this morning when my neighbor stopped me and said, 'Dr. Ziegler, you sent me an email. I'm calling to make an appointment today.' Who can beat that?"

Dr. Nilo Hernandez

"Last Thursday we got over 4,000 interested readers and I have seen 3 patients with another one on the schedule today. I have sold enough on these to cover my costs already and still have enough left over to pay for the next three months' mailings."

Dr. Gary Moore

"You've certainly done your job. We've had over 1750 readers from the EMarketing Enewsletter in just two weeks. Plus, we've had six new patients."

One more question...

• How does my Enewsletter get created each month?

• Where does EMarketing get the prospects' emails?

• What does "double opt-in" mean?

• How do I choose my email prospects?

• How many email prospects will I have in my community?

• You'll send my Enewsletter to my current patients FREE?

• What about junk mail, bulk mail or spam folders?

• What is "Interactive EMarketing"?

• Can we do other marketing to these prospects?

• How do we get "FREE" prospects?

• Does the email prospect list I buy get "old"?

• How much does the program cost?

• What is the ROI track record for EMarketing?

F.A.Q. (Frequently Asked Questions)

• How does my Enewsletter get created each month?

#1 We suggest a dental marketing article from our library. We'll edit the article to make it uniquely yours, add pictures, and then you approve it or make changes. You can also request a new article be written on a specific dental topic of interest.

#2 We also will write an article about events in your community so your prospects are reminded that you are an integral part of the community. We also write a dental term definition article plus we include some dental humor each month.

#3 Finally, we write an article about news in your practice each month. It may be about CE courses you've completed, new technology you have, a staff member's profile, a noteworthy case you completed or someone having a baby.

By the way, did you notice that ALL of the options start with "we write"? You're the dentist. We're the creatives. You don't have to write.

Top of Page

• Where does EMarketing get the prospects' emails?

There are 230 million adults (20+ in age) in this country (US Census) of which approximately 153 million have email addresses (Emarketer.com).

EMarketing has a proprietary relationship with a national company that owns 30,000 informational websites (cooking, fishing, politics, etc.) with 80 million visitors per month. From this company, we buy a list of the email addresses of adults 18 to 99 living in the area around your practice. You decide how many you want. The minimum purchase is 10,000 names. If you send to 20,000 or more for at least six months, we waive the set up fee for your Enewsletter.
Top of Page

• What does "double opt-in" mean?

Many people regularly go to hobby websites, special interest websites, research websites and other websites. There, they are asked for their personal information to sign up for newsletters, special offers, surveys, etc. This is called "opting-in" or volunteering their information. When they opt-in, they check a box, or leave a box checked, that says they are interested in getting information from local businesses.

They are then sent a follow up email that asks them to verify that they are, indeed, the person who just opted-in. They must reply to this email (literally opting in to their opt-in) before they will be added to the list.
Top of Page

• How do I choose my email prospects?

The list is available by geographical radius. You can try our online estimating tool HERE.
Top of Page

• How many email prospects are in my community?

That’s impossible to say until we run your zip code through the system. However, if you call Mark at 1-800-950-7133, he can get you a close estimate within minutes.

Or try our online estimating tool HERE.

Top of Page

• You send my Enewsletter to my patients FREE?

When you use EMarketing to send your Enewsletter to prospects in your community, we also send your Enewsletter to your patients at no additional cost.

We purchase an iContact membership for you and use their services to send your Enewsletter to your patients..

If you are already using an Enewsletter service like iContact, Constant Contact or Smile Reminder, we'll credit your monthly emailing budget $9.95 (the monthly fee for iContact).

You can upload all of your patients' emails into iContact and also add new patients as they arrive (and delete if necessary).

Top of Page

• What about junk mail, bulk mail or spam folders?

Some of your Enewsletters may end up in the dreaded trash folder. There is no magic bullet for keeping every Enewsletter out of the junkmail box. Even my personal emails sometimes fall into these folders.

However, there are many techniques that will increase the odds of getting your Enewsletter through and we use every one of them. Curtis Group's seven years of experience in email marketing really helps.
Top of Page

• What is "Interactive EMarketing"?

The Enewsletters feature three very powerful interactive tools.

First is the "Send to a Friend" feature. It allows a reader to recommend the Enewsletter to an acquaintance to build your subscriber list.

Second is the "Refer a Friend" feature that allows the reader to recommend the dental practice to an acquaintance.

And, finally, your current patients and prospects can "Request an Appointment". This is especially good for stimulating wayward patients who haven't been in for awhile.
Top of Page

• Can we do other marketing to these prospects?

When you buy the EMarketing list in your community, you get the names and mailing addresses of the contacts on the list. Therefore, you can choose to also send direct mail to the prospects.

Top of Page

• How do I get FREE prospects?

When readers check out your Enewsletter, they may find articles that they think a relative , friend or co-worker might find interesting.

Your Enewsletter has a special "Send to a Friend" feature that allows the reader to forward your newsletter to a friend. When they do, the friend's information is recorded and they are automatically added to your mailing list.

We have had 20% increases in some prospect lists from this simple feature.
Top of Page

• Does the email prospect list I buy get "old"?

It doesn't have to!

Every month that we send out your Enewsletter, we check to see if there are NEW PROSPECTS in your community that are not on your list.

You may choose to buy those "Add-Ons" for your Enewsletter mailing every month. The price is 3¢ for each NEW PROSPECT... you never have to totally re-buy the list to keep it current.

If you choose this feature, you will ALWAYS be sending your information to the freshest, most up-to-date list available.
Top of Page

• How much does the EMarketing program cost?

You decide what you want to invest. The cost depends totally upon how large of a geographic area you want to send to, and how many prospects are in that area.

Like direct mail, we purchase a list of email prospects. Unlike a postal direct mail list, prospects cost only 2.5¢ each rather than the 6¢-7¢ price tag of mailing lists.

Also like direct mail, each time we send out your EMarketing Enewsletter, there is postage. However, EMarketing postage is just 2.9¢ for each Enewsletter rather than the 55¢-65¢ a printed newsletter costs to mail.

To use our online Client Budgeting Worksheet, click HERE.

Top of Page

• What is the ROI track record for EMarketing?
We are constantly gathering testimonials (see top of this page) from doctors as their campaigns go out. The program just launched in November, 2007.

We believe that you should expect great results. Check out the latest estimates for 2008 released by the Direct Marketing Association in October, 2007.

By the way, the DMA is a membership of all kinds of direct marketing companies and is, therefore, unbiased in its evaluation.

Top of Page