How Many Prospect Emails in Your Community?
• Where does EMarketing get the emails of the community’s residents?
There are 230 million adults (20+ in age) in this country (US Census) of which approximately 153 million have email addresses (Emarketer.com).
EMarketing has a proprietary relationship with a national company that owns 30,000 informational websites (cooking, fishing, politics, etc.) with 80 million visitors per month. From this company, we buy a list of “double opt-in” email addresses of adults 18 to 99 living in the area around your practice. You decide how many you want. The minimum purchase is 10,000 names.
• What does “double opt-in” mean?
Many people regularly go to hobby websites, special interest websites, research websites and other websites. There, they are asked for their personal information to sign up for newsletters, special offers, surveys, etc. This is called “opting-in” or volunteering their information. When they opt-in, they check a box, or leave a box checked, that says they are interested in getting information from local businesses.
They are then sent a follow up email that asks them to verify that they are, indeed, the person who just opted-in. They must reply to this email (literally opting-in to their original opt-in) before they will be added to the list.
You can use the estimating tool below to find out how many prospect emails are available.






